Mobile in general and mobile commerce in particular (customers using
smartphones and tablet devices to shop online) are growing remarkably
fast. Google’s report “Micro-moments” provided us with many interesting
facts about the way people use their mobile devices:1
✧ 87% of people always have their smartphone at their side,
day and night.
✧ 30% admit that they get anxious when they don’t have their
phones on them.
✧ 68% say they check their phones within 15 minutes of waking
up in the morning.
✧ On average, people check their phones 150 times per day and
spend 177 minutes using them.
✧ 91% turn to their phones for ideas in the middle of a task.

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